The two founders of PlanFirst Associates have over 50 years of successful technology business experience. Today technology touches almost every business in someway. Many businesses that historically didn’t have a technology based product portfolio are now finding that they are having to add a technology based product or services in order to grow or defend their position. This being the case, the two founders decided to form Planfirst Associates and offer our specialised business experience to the financial investment community and progressive businesses.

Greg Ellard has lead global system engineering organisations, successfully managed large multi location marketing and sales teams, accelerated business growth with various large and small firms, generated a range of patents, supported international VC firms with ‘start up’ initiatives and helped well branded technology firms break into new markets.

Paul Kan has successfully driven large technology based M&A activities, acquired IP, developed extensive international corporate partnerships, accelerated business growth with tier 1 customers, lead global product marketing organisations and was one of the senior leadership team that helped make Bluetooth the success it is today.