Planfirst Associates is a new and unique organisation of talented and very experienced individuals with proven track records providing value enhancement to companies and investments in companies.

Planfirst Associates are technology product specialists, not career long consultants. There is no substitute for experience. No slide-ware or generalised process will stop the same mistakes being made over and again.

Planfirst Associates focus only on the success of the client, not on the next deal.

There is no substitute for face to face discussion to understand requirements and goals. There is no substitute for success. If you are considering an investment, we can help you identify the value. If you wish to be invested in, we will improve your business value. If a product or market is full of informed wisdom and very little facts, we will find them.

Planfirst Associates will never give opinion represented as fact. The comfort of armchair marketing adds no value. Facts are sourced and referenced from our extensive network of industry contacts. If we don’t have the contact we will find them, and fast.

In technology, standards and specifications are necessary but seldom sufficient. There is public domain knowledge that only experience can find. This knowledge is value. Planfirst Associates know how to find it and understand it. Also, there are non-public domain critical items (often only found through field trial and IOT). Plan first are involved in these programs and have first hand knowledge and extensive contacts to shorten this "discovery" task in testing and approvals.